Bite Into Life was Weight Watchers' past Fall Campaign to target young eaters and creatives on Tumblr. This campaign was their social media debut on this platform. 

As Freelance Social Content Designer I created a series of original GIFs, illustrations, and food mantras for a quick "bite into life."



The conversation on WW's Tumblr was beyond the brand's usual dieting and weight loss themes, and more focused on having fun with whatever you eat, however you eat.



Along with original drawings, we also worked with original Weight Watchers recipes to put a punny spin on them, guide visitors to the website, and emphasize that these recipes are for anyone and everyone. You don't have to be "on a diet" to enjoy these dishes at home.