I re-branded Pasteur with Dennis and Tony, inspired by the colors and textures of owner Dennis’ hometown in Vietnam.
This was also an eye-opening challenge into understanding the layout of traditional Vietnamese restaurant menus, to create a design system that was more legible, but not too unfamiliar, and accessible to all communities, local regulars and new tourists alike.

The new menu remains tri-lingual, in English, Chinese, and Vietnamese, to accommodate Pasteur’s regular customers in it’s diverse community. This menu is also multi-functional as both a foldable takeaway menu and two-sided dine-in menu. Outdated busy photographs are swapped with 52 custom hand-drawn illustrations of their menu highlights, curated by the kitchen team. Full-color allowed us to add play and lightness to the menu (since we anticipated lots of descriptive text), while still staying true to accessibility, for two of their main customers: one who might be orders take-out quickly or already knows their go-to order, and one isn’t familiar with the Vietnamese ingredients and might need a bit more guidance.

We also designed a full-suite of branded signage for the restaurant, such as COVID-19 safety cards, business cards, and alternate window menu, delivery and wifi information, and a dedicated beverages & cocktails menu.