junzi is committed to making flavorful and nourishing everyday Chinese food accessible to the many. One meal at a time, junzi hopes to connect more individuals and communities to food, culture, and beyond.
As Brand Experience Designer alongside the HQ team, we created the visual frameworks of Junzi as an emerging voice in the Asian culinary scene during the debut of their New York City locations.
@JUNZIKITCHEN
Content creation, storyboarding, calendar planning, and copywriting for Junzi’s instagram
I also animated a series of gifs, searchable via #junzi on Instagram Stories, bringing the brand’s original hand-drawn illustrations to life.
CHOPSTICKS RE-DESIGN
Paired with the launch of junzi’s Bleecker Street location, we re-designed our take-away chopstick sleeves, inspired by the instructional designs of classic Chinese-American take-out restaurants, a lighthearted play on chopstick lessons.
WEBSITE UX
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INGREDIENTS & SPECIALS
What is jaja sauce? How do you eat a bing?
Our diverse and detailed menu of ingredients that are both close to our cultural homes and new to the American fast-casual palette, we re-designed the ingredient pages to educate and excite diners about our in-store offerings.
Having a central spot with flavor definitions help reduce repetition of frequently asked questions, which helps your move smoother along the line when ordering, and gives our restaurant crew more time to spend with you.
