Bite Into Life, Weight Watchers' Fall campaign to target young eaters and creatives on Tumblr was their social media debut on this platform. 

The conversation on WW's Tumblr aimed to go beyond the brand's usual dieting and weight loss themes, and more focused on having fun with whatever you eat, however you eat.

As Freelance Social Content Designer I created a series of original GIFs, illustrations, and food mantras for a lighthearted "bite into life."


 

Along with original artwork, we also put a punny spin on original Weight Watchers recipe content to guide visitors to the website and emphasize that these recipes are for anyone and everyone.

You don't have to be "on a diet" to enjoy these dishes at home.