WEEKLY MEETING REMINDERS
Every week, Weight Watchers Members have community meetings with an empowering theme. The goal was to get members excited for the upcoming meeting, inform them of the topic in a fun way, and get non-members interested in learning more about signing up.
As Freelance content designer, I directed, styled, and produced a series of colorfully informative meeting room reminders for the Weight Watchers Facebook page, using original hand-lettering and prop styling. Each mantra was a collaboration between the marketing and the social media team.
LOSE 10 LBS ON US
"10 Lbs on Us" was a seasonal promotion for new members to try the Weight Watchers Program for free. I styled lots of tasty 10s for the social media outreach of the promotion.
BITE INTO LIFE
Food gifs, illustrations and mantras for WeightWatchers #BiteIntoLife debut Tumblr.
WEIGHTWATCHERS ON PINTEREST
I introduced illustration and larger display type on pins, resulting in easier to read recipes, and organized "D.I.Y" Pinterest boards. Here are some of the 170+ Pins total designed for Weight Watchers Pinterest rebrand.
I also re-styled and photographed some older Weight Watchers recipes that were due for a photo face-lift. Combined with research on what D.I.Y recipes were trending seasonally on Pinterest, we created unique recipes for relevant holidays.
ABCs OF HEALTHY EATING
In an effort to fill the Weight Watchers Pinterest page with more boards and content, a new board theme was added, "The ABC's of Healthy Eating." Launched on January 1st 2015, this board was a 26-pin series and focused on ingredients and recipes to kick off the new year to fuel many healthy eating resolutions.
THE BIG GAME
I also produced, designed, and executed an offline activation during the Superbowl.
A Superbowl House Party Kit was sent to 200 homes of Weight Watchers influencers, complete with custom-printed foam fingers, custom eye blacks, football table decor and dinnerware, a tabletop football game, and a Game Day themed recipe book.